Paula Hughes works as an Art Director and Fashion Stylist for International brands, agencies and publications. She is based between London and Dublin.
Paula has worked with some of the world’s leading brands: Harrods, Harvey Nichols, Swarovski, Sony, Brown Thomas, and Marks & Spencer; discovering a brand’s essence and bringing it to life through creative fashion advertising campaigns, fashion film, and editorial.
She has worked with Primark as their Chief Stylist and Creative Consultant, helping the brand become a globally recognised fashion player by telling an engaging visual story via campaigns and lookbooks across all platforms.
She has collaborated with some of the world’s leading fashion photographers: Mel Bles, Ben Weller, Nick Dorey, Viktor Vauthier, Louise Samuelsen, Taki Bibelas, Thanassis Krikis and Nicky Emmerson, as well as faces like Cara Delavingne, Daisy Lowe, and Olivia Palermo.
“I get under the skin of a Brand to discover what it is they need to communicate, what makes their customers heart beat faster, and help them tell their story in an engaging way."